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About us
Brand vision
Demented is the antidote to ordinary. We exist to shake up the fashion scene and breaking rules. Our vision is to empower those who refuse to settle for less than extraordinary. With Demented, fashion becomes a statement of rebellion, a fearless expression of individuality. In a market drowning in conformity, Demented is the pulse that breaks through the noise with style that speaks—loudly, boldly, and unapologetically.
Brand mission
Our mission at Demented is to disrupt the fashion landscape by creating daring, unconventional clothing that empowers individuals to express their true selves. We are committed to pushing boundaries, breaking norms, and introducing a new style to the Egyptian market. Through innovative design and fearless creativity, we aim to inspire a movement where fashion is not just worn, but becomes a powerful expression of individuality and confidence.
Unique Selling Proposition
In a landscape of safe, predictable fashion, Demented offers an antidote. Our designs are a fusion of creativity and chaos, engineered to challenge traditional aesthetics. In a market where fashion often plays it safe, we’re the brand that dares to push boundaries and offer something genuinely different that you won’t find anywhere else, especially not in the Egyptian market.